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Meeting Ramit Sethi of IWillTeachYouToBeRich.com

I am a big fan of Ramit Sethi’s blog on personal finance (banking, saving, budgeting and investing) and personal entrepreneurship. And I was delighted to be able to meet him in person while he is on a vacation to India.

Ramit is a graduate of Stanford, where he studied technology and psychology. He’s the co-founder & VP of Marketing for PBwiki, a wiki startup in Silicon Valley.

We chatted up on many things included the ghee filled wedding food, bargaining/negotiation skills of Indians and how even poor people are happier here compared to USA and the Dharavi tour. I suggested him to take a local train ride to understand the spirit of Mumbai!!

I also got a lot of insights on how to be a better blogger and I want to share some of those.

  • Understand your reader: Have we ever thought of or tried to find out what kind of readers are coming to our blog. We need to know the audience. Some kind of research/ poll should tell us about the visitors to our blog.
  • Write with that reader in mind: Writing for a techie or college grad would be different from writing for a guy who already has 4-5 years of work experience.
  • Have a tag line that people can identify you with: There should be a small but distinct description of what you write or who you are. It’s like describing a brand that you are or want to become.
  • Focus on content and telling stories: The best way to talk about personal finance is to tell stories and how it is related to other interesting things like food, losing weight , etc.
  • Find out where you want to see your blog in 3-5 years.

Thanks Ramit.

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All top websites & Blogs on personal finance

Guy Kawasaki has done it again! With the internet exploding with information overload, here comes an aggregation that classifies information from the best and popular sites focussing on that niche.

For example for personal finance, check out the AllTop on Personal Finance 

AllTop helps you explore your passions by collecting stories from “all the top” sites on the web. They’ve grouped these collections — ”aggregations” — into individual Alltop sites based on topics such as environment, photography, science, celebrity gossip, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, they display the latest five stories from thirty or more sites on a single page.

Hoping to see my website on that list!!

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Popular Articles on Personal Finance Website

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Latest updates on personal finance weekly

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The Physics of Personal Finance

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Update on personal finance website

The week’s update brings a lot of action taking place in the Insurance, Mutual Funds industry. We focus on the health insurance updates here.

·          Several life insurance companies have of late plunged into the health segment, which till recently was dominated by general insurance companies. Among others, ICICI Prudential has launched Hospital Care and Crisis Cover and Bajaj Allianz, the Care First plan. Life Insurance Corporation, too, plans to roll out products soon.

·          But, are these products any different from those offered by the general insurance companies, popular as mediclaim policies? The major difference is in the amount paid on either detection of a disease or on hospitalisation.

·          General insurance companies have been paying claims according to the hospital expenses that a person incurs, depending, of course, on the amount of cover that a policyholder has taken.
On the other hand, most life insurance health products pay a lump sum, irrespective of whether the policyholder has incurred those expenses on his hospital stay. In other words, if you have incurred expenses of Rs 15,000 during your hospitalisation and are eligible for a cover up to that limit, general insurance companies will pay you exactly that amount as claims.
However, a life insurance company would pay the policyholder a fixed amount, based on the plan he has chosen but irrespective of the amount of bill generated, after he is hospitalised for a specified period.

·          Moreover, the life insurance companies will issue a policy for a 10-20 year timeframe, whereas the general insurance companies issue them for a limited period subject to renewal every year. The catch here is that if a policyholder has been making several claims and is considered a risk, the general insurance company can deny renewing his policy. Though a lump sum amount is paid by life insurers, this comes with a cost. While the life insurers claim to have more surgeries and critical illnesses covered in their policies, they also charge bigger premiums compared with the general insurers. Besides, since some general insurance companies have been operating in this segment for a long time, the list of hospitals in their network is also much longer compared with the life players right now. Hence, one should check if the policy covers enough hospitals in his city before committing himself.

·          In addition, most general insurance companies offer medical charges up to 30 days before a person is hospitalised and pay the claims if a person has been undergoing treatment at home - also called domiciliary hospitalisation. The life insurers seem to lack this facility at this point in time.
So, the take home, in Aggarwal’s words is, “They (health products offered by life insurers) work as effective top-ups when taken along with mediclaim policies. As things stand today, taking health insurance from a non-life insurer seems the better option.”
·          The market value of Life Insurance Corporation’s total investment in equities is estimated to be over Rs 1,50,000 crore. However, in its accounts, total equity investments are expected to be just over Rs 50,000 crore.

·          This huge difference is because of valuation norms for life insurance companies that do not allow them mark-to-market gains in their equity portfolio. If these gains were recognized, the corporation would have more than the required solvency margin prescribed by the regulator.

·          LIC’s 4.3% shareholding in Reliance Industries — the company with the largest market capitalization — is worth Rs 13,913 crore. In the next largest company, LIC has a stake of 1.9% worth Rs 3,800 crore. The country’s largest insurer also holds 1.4% in Bharti Airtel, an investment that is worth over Rs 2,500 crore.

·          But the real big investments are the ones in professionally-managed companies. LIC has a stake worth Rs 8,251crore in ICICI Bank. Similarly it has large chunks of investment in other professionally-managed institutions such as UTI Bank, ITC, Reliance Energy and L&T.

·          The Indian life insurance sector would be investing up to $10 billion in the Indian equity market during this financial year. It is estimated that ICICI Prudential has invested over Rs 2,000 crore during April-August in the domestic equity markets.

·          “The authority feels that there is a need for a study to be undertaken to ascertain the manner in which these (distribution) channels have been functioning , their efficacy, cost effectiveness, weaknesses and make recommendations on the changes to be made to make them effective, professional and accountable,” the IRDA said in circular.

·          Max New York Life has launched Smart Steps range of unit-linked Child Plans to facilitate planning for children’s needs and provide financial protection.

·          The new product, billed as a surety for a secure future of the child of the deceased insured, would enable the beneficiary to receive 100 per cent sum assured immediately.

·          The country’s largest private general insurer ICICI Lombard has bagged a contract from the railways to provide personal accident cover at a premium of just 4.75 paise per passenger. The personal accident cover is for a year starting from September 20, 2007. Approximately 16 million people, who commute by train every year, are covered for a premium of Rs 34.35 crore, industry sources said.

·          In the case of accident, ICICI Lombard will pay up to Rs 4 lakh per passenger, with the insured amount depending on the seriousness of the injury, or death. All rail passengers and platform ticket holders are insured against death or injury on account of train accidents and other unfortunate incidents like bomb blasts.

·          ICICI Lombard was the lowest bidder for the lucrative contract. All the four public sector firms — New India, Oriental Insurance, United India and National Insurance — along with Reliance General Insurance were also in race to grab the contract, with bids ranging from Rs 38 crore to Rs 74 crore. Reliance General had provided the insurance cover last year to railway passengers.

·          ICICI Lombard General Insurance Company (ILGIC) and Nabard have tied up to design a liability product targeting the debt-hit farmers of Maharashtra and Andhra Pradesh. The product would help the farmers in these regions mitigate their debt burden.

·          For most people, the stock market is a place where only investment savvy ones are allowed entry. Every time they hear the market has scaled a new high, they rue the fact that they have not invested in stocks. But they soon recover by consoling themselves that they are better off since they don’t understand anything about the market. However, if they bother to glance through the returns offered by various equity schemes in the last one year, they would repent their decision not to invest in stocks via the mutual funds route.

·          To illustrate, equity diversified schemes offered an average return of around 40% in the last one year. Even index schemes, the most passive form of investment in stocks, averaged around 37.40% returns last year. If you turn your attention to sectoral schemes (schemes which invest predominantly in a particular sector), you would see that banking schemes have given a return of 60.15%. Other speciality schemes—telecom, financial services sector, media and entertainment, global theme among others—have also given impressive returns of around 51.17%.

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How to do your personal finance maths online

If you want to manage something, you must be able to measure it. In other words, if you can’t measure it, you really can’t manage it well.

Your personal finances also falls within the above concept. How do you know whether you are doing well with your personal finances or not?

So there are tools and calculators available which can help you with a self analysis and provide a road map for your finance decisions.

The following spreadsheets which I have done on Zoho , which has a suite of online web applications offering easy collaboration.

Zoho is really amazing and I found this excerpt about them:This is the only real “little guy” on the list. I’ve written about the fact that Zoho already has an online office suite that is better than anything from Microsoft or Google. While the product is really good, what has been equally important for Zoho is that it has proven that it knows how to execute. Microsoft got to where it is today because it was faster and more effective at executing than any of its competitors

The advantage of these sheets is that while you can toggle with your own case figures in the sheet online and they will return with the figures for your case in a jiffy. And you can also download them for free if you really like them! We’ll be happier if you spread the word to your friends.

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How to take responsibility for your finances

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Read our manifesto for this site

Our manifesto (lifted from “The Bootstrapper’s Bible” by Seth Godin):

We have initiative and insight and guts but not much money. We will succeed because our efforts and our focus will defeat bigger and better funded competitors. We are fearless. We keep our focus on growing the business- not on politics, career advancement, or other wasteful distractions.

We will leverage our skills for every department (content, marketing and support), yet realize that hiring experts can be the secret to our

success. We will be a fervent user of technology, to conserve our two most precious assets: time and money.

Our size makes us faster and more nimble than any company could ever be. We will be persistent, consistent and willing to invest in the marketing of the website. We will honestly evaluate our own performanceWe are a laser beam.

Opportunities will try to cloud our focus, but we will not waver from our stated goal and plan- until we change it. And we know that plans were made to be changed.

We are in it for a long haul. Building a business that will last separates us from the opportunist, and is an investment in our brand and our future. Surviving is succeeding, and each day that goes by makes it easier still for us to reach our goals.

We pledge to know more about personal finance than anyone else. We will read and learn and teach. Our greatest asset is the value we can add to our readers through our efforts.Most of all, we’ll remember that the journey is the reward. We will learn and grow and enjoy every single day.

Our uniqueness lies in us being an online weekly and we can build on that difference by becoming a preferred site because of our passion for financial literacy and a warm, personal touch. The USP of this site will be “one stop personal finance site with better user experience”

Action plan to market the site and to increase the traffic is as under:

Ø       Financial Literacy workshops and seminars at

·    Corporate Offices·    Schools and Colleges·    Professional Colleges·    Cooperative societies

Ø       Advertising with Bloggers

Ø       Media exercise

Ø       Posters, pamphlets and banners

Ø       Inviting free registrations on our directory for financial advisors

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